My Twitter and Instagram feed has been flooded with news of a well known Social Media Influencer, who launched her cosmetics brand. I completely understand the stress of launching a brand. I know from first-hand experience what it is like to start a business. That is where the similarities stop.
I don’t personally follow this person, but I know who she is because her name has been associated with a lot of online drama and its a lot of it. How is this woman even able to continue to have a large platform? Now I will not write about the issues about the launch, just hit the social media platforms, and you will be brought to speed. What stuck out I was watching a Youtube video, and the commentator read a Tweet from a fan that said something to the effect of, “I love you, but every time you have a launch something is problematic.” “There are always issues with it.”
Now I’m going to put on my consumer hat and dive into how problematic this brand is. She consistently sells sub-quality products at a high-end rate while getting rich from her fan base. I am having a hard time understanding why people continue to support her and a brand that’s putting out shit quality. In her latest release, her product possibly pose safety concerns, that didn’t get recalled. I mean come on, why would you, as a consumer, spend your hard-earned money on a makeup brand that has nothing but negative reviews. The owner won’t even correct the issue. Instead, she blames the consumer, comes up with all kinds of off the wall excuses. Even other Influencers despite their watered-down commentary could not get around the fact, the product was utter crap. I wouldn’t be surprised if they got paid to review products, albeit it is biased and sponsored.
There are millions of other makeup brands on the market. I personally commend anyone who launches their own, without a large following or major endorsement is hard. For those who are fortunate to have a large fan base or platform, think about your brand. Just put out the best, a quality that is inclusive for everyone and safe. I get it shit happens, but if you fuck up, have a moral and ethical obligation to rectify the situation or give them their money back. The money is not a priority if the brand is being dragged through social media and word of mouth. That’s why it’s so important to be hands-on and surround yourself with a team who will not let you fail. Put the customer first, the quality control standard will reflect this.
As a customer, you have options. You deserve products and services that are to standard and won’t pose a health risks. Stop making brands wealthy when they are not even thinking about your safety only your money. This applies to every consumer goods on the market.
Do You, Be You, Love You.
Bohemian Life